How to use Adfenix Analytics?

Start by logging in to Adfenix. Continue to click the Analytics page (top right).

The analysis page consists of five tabs where each tab provides you with valuable data for different areas.

For each tab, the option is given to select a specific office or get aggregated data for all offices. You can also choose within what time period the data should be visualized for.

Overview - Summary of the most important measurement values.

• Property page visit (avg)
  Average amount of visits on property page for ads via Adfenix.
  
• Leads per property (avg)
  Average amount of leads generated for advertised homes via Adfenix. A “lead” is ​​a person who has provided you with contact information on your property page.
  
• Time on market
  The average selling time for a home through Adfenix.
  
• Adfenix advertised properties
  Amount of properties advertised over time with Adenix. (Hover over the graph for more information) The line graph shows the number of advertised listings with Adfenix and the bar graph shows the percent in relation to all advertised homes during the same period.

Performance - Monitoring how offices perform with Adfenix services.

• Total visits
  The total amount of visitors on our property pages.
  
• Visits per property (avg)
  Average Amount of visits received on listings pages, refers to all homes.
• Leads
  The total amount of leads that have been generated via the property pages (refers to all homes). A “lead” is ​​a person who has provided you with contact information on your property page.
• Leads per property
  Average amount of leads generated via the property pages (refers to all homes) A “lead” is ​​a person who has provided you with contact information on your property page.

Product category
You can choose to filter all or specific product categories.

• Ordered products distribution
  Distribution of the ordered products / packages (Hover over the graph for more information, or click on the shares to limit the information in the graph for Click frequency performance.)
• Leads distribution
  Distribution of generated leads via lead sources (Hover over the graph for more information, or click on the shares to limit the information in the graph for Click frequency performance.)
• Click frequency performance
  Based on the product category filtering, the number of ordered campaigns is visualized in the bar graph and its average click-through rate in the line graph.

Campaigns - View the top campaigns

• Listed properties
  Total number of properties put up for sale.
  
• Advertised properties
   Total number of properties put up for sale.
• Active Campaigns
  Total number of advertised properties and the corresponding percent.
• Result page invitations
  The number of invitations to the Results Page for an advertised property with Adfenix and the corresponding percentage in relation to all created result pages.

Office - Monitoring how offices perform with Adfenix services.

• Total offices
  The total number of offices.
  
• Active offices
  The number of active offices as of today.
• Inactive offices
  The number of inactive offices as of today.
  
• All offices
  A table of all the offices containing detailed information on how the offices use and perform with Adfenix services. Filtering is done based on time period. Filter/ Sort the table to view the highest or lowest performing offices in the different categories.

Export - Export raw data

• Campaign data
  Campaign data
  
• Property data
  Property data
• Capture leads data (Engage)
  Captured leads data from Engage
  
• Enhance leads data
  Enhance leads data