Clicks On Ad: The number of times someone clicked on the ad to view the
People Reached: The number of people who have seen the ad on social
Comments: The number of comments the ad has received.
Likes: The number of likes the ad has received.
Ad Impressions: The number of times the ad was shown on social media.
CTR: The percentage of people who saw your ad and performed a click. CTR is calculated as Clicks on ads divided by People reached. Learn more: How CTR is calculated?