With the new and improved Result page you are provided with a more in depth overview of the performance of your campaign.
Here´s how what the metric provided means:
Social media ads: All traffic that is generated by ads on Facebook, Instagram and Twitter.
Others: The reason why we have chosen to categorize some traffic in the category "Other" is because, very rarely, do they end up among the top five in-sources to the real estate site. This is usually traffic generated from blogs or other sites with less traffic.
Internal traffic: All traffic generated from your own agency website for ex. corcoran.com
Portals: All traffic generated from property portals.
You can also invite the customer to view the results of your campaign. By clicking on the link below you will find more information on how to do it: Invite Customer
Clicks: The number of times someone clicked on the ad to view the
People Reached: The number of people who have seen the ad on social
Times displayed: The number of times the ad was shown on social media.
Comments: The number of comments the ad has received.
Reactions: The number of reactions the ad has received. A reaction is a response to a Facebook ad in which a person chooses one of several emoticons (Like, Love, Haha, Wow, Sad, Angry) to indicate their feelings about the content of the ad.
CTR: The percentage of people who saw your ad and performed a click. CTR is calculated as Clicks on ads divided by People reached. Learn more: How CTR is calculated?
FYI: If you are trying to print the report and the header goes missing simply click on "More settings" and check the checkbox "Background graphics" and the header will appear.