Clicks: The number of times someone clicked on the ad to view the
People Reached: The number of people who have seen the ad on social
Times displayed: The number of times the ad was shown on social media.
Comments: The number of comments the ad has received.
Reactions: The number of reactions the ad has received. A reaction is a response to a Facebook ad in which a person chooses one of several emoticons (Like, Love, Haha, Wow, Sad, Angry) to indicate their feelings about the content of the ad.
CTR: The percentage of people who saw your ad and performed a click. CTR is calculated as Clicks on ads divided by People reached. Learn more: How CTR is calculated?